I enjoy behavioural science, generating insight-driven creative ideas and coming up with content that helps people connect, laugh, cry, and transform the way they feel about themselves. I love discovering new psychological research and integrating it to create meaningful content. I’ve won advertising awards including 2 Gold Cannes Film Lions, One Show Entertainment, D&AD, Effies and Clios all for different campaigns and clients. I have worked for agencies in Australia and Europe (Saatchi & Saatchi - Ogilvy Paris, ranked 3rd most creative agency of the decade). I have created for big global brands and small niche brands. I've won gold film lions on a massive pharmaceutical brand & created Dove (Hair's) most successful product launch and viral brand campaign to-date.